CG Games Finals

CG Games Finals

Art Direction • Branding • Signage • Installations

Art Direction • Branding • Signage • Installations

Camp Gladiator is a fitness company based in Austin, TX. The specialize in group-based outdoor & online workouts. CG Games is a fitness-based competition put on by the company with over 10,000 competitors. The CG Games Finals were held at Globe Life Field in Arlington, TX. I was tasked with conceptualizing and executing the art direction, branding, wayfinding signage, venue maps, installations, merchandise, and medals. I was also, in charge of the on-site art direction for the videographer and photographer capturing the competition.

VISUAL GUIDELINES:

VISUAL GUIDELINES:

MedALs:

CGG_2021_Finals_Medals_V2A
CGGames_medal_frontOnly_blue

T-SHIRTS:

CGGamesFinals_ShirtMockup_Finalist_V1-min

SIGNAGE/INSTALLATIONS:

IMG_4576-copy-min
CGgames_NeonSign-min
IMG_4541-copy-min
IMG_4574-copy-min
cropIMG_4547-copy-min
IMG_4548-copy-min
crop_IMG_4559-copy-min
Crop_IMG_4558-copy-min-1
CROPcggames-37-min_09