Kilbeggan
Kilbeggan
Branding • Signage • Map Design • Digital • Social
Branding • Signage • Map Design • Digital • Social
Killbeggan Distilling Co. is an Irish whiskey distillery that started in the town of Kilbeggan, Ireland in 1757. The ad agency I was working for at the time, Preacher, was hired by Kilbeggan to create a new campaign for St. Patrick's Day. However, after a year like 2020, Kilbeggan needed more than a day to celebrate properly. With that in mind, The Kilbeggan March was a campaign that celebrated St. Patrick's Day for the entire month of March.
Sticker Sheet
We created a collection of logos, workmarks, and design elements that stemmed from from Kilbeggan's brand identity but would specifically represent The Kilbeggan March campaign.
City Maps
The campaign was activated in 3 major cities around the USA including Portland, Chicago, and Philadelphia. We created branded maps for each city containing all of the bars, lounges, and establishments participating in The Kilbeggan March as well as illustrations of the major landmarks in each city.
